The “CFIB® Small Business Saturday Contest” (the “Contest”)

The “CFIB® Small Business Saturday Contest” (the “Contest”)


  • The Canadian Federation for Independent Business (CFIB) is partnering with Interac Corp. to celebrate Small Business Saturday!
  • Enter for a chance to win one-thousand dollars ($1,000 CA) to spend on digital advertising, plus one-on-one support from CFIB’s director of digital marketing.

There are two ways to enter: 

  1. If you’re not a yet registrant of the Shop Small Biz directory, you can enter the contest by signing up and completing your business listing
  2. If you’re already a registrant of the Shop Small Biz directory, you can enter the contest by logging in and creating a coupon that offers a deal to celebrate “Small Business Saturday”. 

See Official Contest Rules below for complete details. 




The Contest is open from 12:00:00 am October 1, 2019 Eastern Daylight Saving (“EDT”) to 11:59:59 pm October 26, 2019 EDT (the “Contest Period”).  


The Contest is open to all legal residents of Canada who: a) have reached the age of majority in their province of residence at the time of entry; and, b) are not employees, representatives or agents (and those with whom such persons are domiciled, whether related or not) of the Canadian Federation of Independent Business (CFIB) (the “Sponsor”) its parent companies, subsidiaries, affiliates, prize suppliers, advertising/promotion agencies, and any entity involved in the development, production, implementation, administration, judging or fulfillment of the Contest (collectively, the “Contest Parties”).



There are two ways to enter for a chance to win. The winner will be selected, at random, from all eligible entries. 

A) If your small independent business is not yet registered in the Shop Small Biz directory (, you can enter by signing up for the registry and completing  a business listing. Find full directions on how to register at: Find full directions on how to complete a business listing at:

  1. Create a account 
  2. Activate your account 
  3. Login to your account and access your dashboard to complete your business listing
  • Under “My Business Profile”, click edit and add relevant business information (such as, your business logo, business category, language preference, whether or not you accept Interac as payment, and your CFIB member ID number if you have one).
  • “Add a new listing” in order for your business listing to appear on the directory. Be sure to fill out all required fields, enter a valid address, add a business description, as well as your website and social media details. 

B) If your small independent business is registered in the Shop Small Biz directory (, you can enter by creating a coupon that can be redeemed by customers during Small Business Month (October) and / or on Small Business Saturday (Saturday October 26th, 2019). Find full directions on how to create a coupon at:

  1. Log in to your Shop Small Biz account. 
  2. You will be redirected to your dashboard, where you can easily add a coupon to your business listing. 
  3. Once on your dashboard, you need be sure that you’ve completed the “add a business profile” and “add a business listing” steps before being able to create your coupon.
  4. You can create a coupon by selecting “Add a coupon here”, under the Coupon tab of your dashboard. Fill out the fields to the best of your ability, and hit “save”.
  5. To view your coupon as it appears on your listing: go back to the homepage, and in the search bar look up your business listing. (Just enter your business name in the first field, no need to browse by category, or by city.)
  6. Click on your business listing, and scroll to the bottom to view your coupon.
  7. Click on your coupon title, and a downloadable PDF of your coupon will open up!

For the purpose of the Contest, a ‘small independent business’ is defined as a Canadian-based small business that: i) is independently owned and operated; ii) is incorporated or unincorporated; iii) has its head office or principal place of business located in any province or territory of Canada; iv) is not publicly-traded; and, v) does not operate as a non-profit organization.

Limit of one (1) entry per business. 


  • There is one (1) prize available to be won during the Contest Period. 
  • The prize consists of one-thousand dollars ($1,000 CA) to spend on digital advertising, as well as support from CFIB’s director of digital marketing. Marketing support to include no more than two (2) hours of time, offering counsel on one (1) of the following topics: digital marketing strategy, instruction on how to deploy social media ads , or review and feedback on social media ad copy and posts.
  • Prize may not be transferred or substituted unless at the discretion of the Sponsor. 


  • The draw will take place at approximately 12:00 PM EDT in Toronto, Ontario (401-4141 Yonge St.) on Wednesday October 30, 2019(“Draw Date”) to select one (1) potential winner from among all eligible entries received during the Contest Period (subject to compliance with the Rules, including the requirements below). Odds of being selected depend on total number of eligible entries received during the Contest Period.


If you are selected as eligible to win a prize, you will be contacted by email or phone within three (3) business days from the Draw Date identified above, using the email address in your Shop Small Biz directory profile.  You will be sent a Declaration and Release Form by Contest Sponsor. In order to win a prize, a selected entrant must correctly answer, unaided, a time-limited arithmetical skill-testing question on the Declaration and Release Form. In addition, a selected entrant must complete and sign a Declaration and Release Form including agreeing to the terms and conditions of the Declaration and Release Form, which (among other things): (i) confirms compliance with these Rules; (ii) acknowledges acceptance of the prize as awarded; (iii) releases the Contest Parties and each of their respective officers, directors, agents, representatives, successors and assigns (collectively, the “Releasees”) from any and all liability in connection with the Contest, his/her participation therein and/or the awarding and use/misuse of the prize or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of his/her name, address, voice, statements about the Contest and/or photograph or other likeness without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor in any manner whatsoever, including print, broadcast or the Internet.

Failure by a selected entrant to: i) respond to the Sponsor’s within twenty-four (24) hours from the time when the Sponsor sends the request; ii) correctly answer the skill-testing question; iii) properly complete the Declaration and Release Form and return it by email to the Sponsorwithin three (3) business days and by mail within (5) business days from the time it is marked as having been sent to the entrant by theSponsor;  iv) accept the prize for any reason; or, v) comply with the Rules will result in disqualification, forfeiture of the prize and, at the Sponsor’s sole discretion selection of an alternate eligible entrant who will be subject to disqualification in the same manner.


All entries become the property of the Sponsor. The Releasees assume no responsibility for lost, delayed, incomplete, incompatible or misdirected entries. 
The Releasees will not be liable for: (i) any failure of any website or application during the Contest; (ii) any technical malfunction or other problems relating to the telephone network or lines, computer online systems, servers, access providers, computer equipment or software; (iii) the failure of any entry to be received for any reason, including, but not limited to, technical problems or traffic congestion on the Internet or at any website; (iv) any injury related to or resulting from participating in the Contest; and/or (v) any combination of the above.

All entries are subject to verification at any time. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification) to participate in this Contest. Failure to provide such proof to the satisfaction of the Sponsor in a timely manner may result in disqualification. 

By entering the Contest, each entrant consents to the collection, use and distribution of his/her personal information (information that identifies an entrant as an individual, such as telephone number, home address) by the Sponsor or its agents only for the purpose of implementing, administering and fulfilling the Contest in accordance with its privacy policy at, unless the entrant otherwise agrees.

The Sponsor reserves the right, subject to the approval of the Régie des alcools, des courses et des jeux (the “Régie”), in Quebec, to withdraw, amend or suspend the Contest (or to amend these Rules) in any way, in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of the Contest as contemplated by these Rules. Any attempt to deliberately damage a website or application, or to undermine the legitimate operation of the Contest in any way (as determined by Sponsor in its sole and absolute discretion) is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law. ANYONE DETERMINED TO BE IN VIOLATION OF THE RULES FOR ANY REASON IS SUBJECT TO DISQUALIFICATION IN THE SOLE AND ABSOLUTE DISCRETION OF THE SPONSOR AT ANY TIME.

The sponsor, subject to the approval of the Régie, reserves the right to cancel, amend or suspend the Contest, or to amend these Rules, without prior notice or obligation, in the event of any accident, printing, administrative, or other error of any kind, or for any other reason. If due to printing, production, online, internet, computer or other error of any kind, more prizes are claimed than intended to be distributed or awarded according to these Rules, then, in addition to having the right to terminate the Contest immediately, the Sponsor reserves the right, in its sole and absolute discretion, to rescind invalid prize claims and/or conduct a random draw from amongst all eligible prize claimants to award the correct number of prizes. In no event will the Sponsor be liable for more than the stated number of prizes of each category as set forth in these Rules. The Sponsor reserves the right, in its sole and absolute discretion, and for any reason, to substitute any prize with a prize of equal or greater approximate value, including, without limitation, but at the Sponsor’s sole and absolute discretion, a cash award.

The Sponsor,  subject to the consent of the Régie, reserves the right, in its sole and absolute discretion, and without prior notice, to adjust any of the dates and/or timeframes stipulated in the Rules, to the extent necessary, for purposes of verifying compliance by any entry with the Rules, or as a result of technical problems, or in light of any other circumstances which, in the opinion of the Sponsor, in its sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Rules.

For Quebec residents: any litigation respecting the conduct or organisation of a publicity contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie for the purpose of helping the parties reach a settlement.

The Contest is subject to all applicable federal, provincial and municipal laws.


All intellectual property used by the Sponsor in connection with the promotion and/or administration of the Contest, including, without limitation, all trade-marks, trade names, logos, designs, promotional materials, web pages, source code, drawings, illustrations, slogans and representations are, with the exception of the Twitter marks, owned (or licensed, as the case may be) by the Sponsor and/or its affiliates. All rights are reserved. Unauthorized copying or use of any such intellectual property without the express written consent of its owner is strictly prohibited. 


In the event of any discrepancy or inconsistency between the terms and conditions of these Rules and disclosures or other statements contained in any Contest-related materials, including, and/or point of sale, television, print or online advertising, the terms and conditions of the Rules shall prevail, govern and control. In case of any discrepancy between the French and English versions of the Rules, the English version shall prevail.

CFIB is a registered trade-mark of the Canadian Federation of Independent Business